Italian Fashion House GUCCI Announces it's New Fragrence BLOOM
Bloom is one of the first two Gucci fragrances conceptualized by Gucci creative director Alessandro Michele. As with Gucci Guilty Absolute Pour Homme, Michele worked with perfumer Alberto Morillas. In each of these fragrances, Morillas used a new, "natural" ingredient; Guilty Absolute Pour Homme contains an extract of Nootka cypress and Bloom presents Rangoon creeper ("harvested" via headspace technology in India — so claims Gucci).
Bloom begins with a penetrating, slightly fruity jasmine/tuberose accord. The florals start as "buds" (a bit sharp and "unripe") before blossoming to release a rich, sweet perfume. (Gardeners: if you've not smelled Jasminum sambac, the jasmine in Bloom reminds me of Jasminum polyanthum...if you've not grown either, well....)
Bloom is not a complex fragrance; it's a mélange of flowers: mostly jasmine and tuberose with a bright note that reminds me of candied violets.
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